Wednesday 4 Mar 2020
Leading Culture Destinations and visitBerlin announce launch of LCD Berlin and reveal nominees for the 6th edition of the LCD Awards, taking place in Berlin for the first time
- LCD Berlin, a partnership between Leading Culture Destinations and visitBerlin, is a unique initiative that promotes exchange between culture and travel to create new experiences and opportunities
- LCD Berlin takes place around the cultural quarter of Kulturforum in Berlin from 4 - 5 March 2020
- LCD Berlin Awards highlight the most exceptional established and emerging cultural initiatives around the world. The nominees, announced today, represent 50 cultural destinations from 28 countries
- LCD Berlin Academy offers a new format to share ideas and knowledge across the fields of art, culture, travel, politics and economics
Leading Culture Destinations (LCD) and visitBerlin have joined forces to launch LCD Berlin, the first city-led initiative to build a sustainable ecosystem for culture and travel professionals from Berlin and beyond, bringing culture and travel together to create new opportunities for collaboration.
Taking place from 4 - 5 March 2020 around the cultural quarter of Kulturforum, the LCD Berlin platform launches with two parts: the LCD Berlin Awards, the sixth edition of the annual LCD Awards, presented outside of London for the first time, and the LCD Berlin Academy, a series of ideas and knowledge-sharing sessions across the fields of art, culture, travel, politics and economics. LCD Berlin will coincide with ITB Berlin (Internationale Tourismus-Börse Berlin ), the world’s largest travel trade fair.
“I am pleased that the LCD Awards, considered the Oscars for Museums, are being given to outstanding cultural destinations worldwide for the first time this year in Berlin”, states Ramona Pop, a mayor of Berlin and Senator for Economics, Energy and Public Enterprises. “Culture and travel create deep connections between people, and Berlin is known for its rich cultural landscape and countless tourist attractions. Together with visitBerlin and LCD we are creating a platform for dialogue in the capital at the intersection of culture and travel.”
“Berlin, a global capital of culture, owes its immense soft power to a multitude of actors,” says Burkhard Kieker, CEO of visitBerlin. “LCD Berlin wants to promote networking between these influential institutions, innovative companies, cultural visionaries and experience-seekers in order to create fresh momentum – driven by Berlin's core values: freedom and tolerance.”
“We are thrilled to be partnering with visitBerlin and to continue developing our new culture-travel ecosystem in Berlin and with the support of Professor Hermann Parzinger, president of the Prussian Cultural Heritage Foundation”, notes Florian Wupperfeld, founder of Leading Culture Destinations. “ Cultural tourism is an incredibly valuable sector. In Berlin, more than 50% of visitors mention ‘culture’ as a key reason for their visit and we want to build bridges and synergies between tourism, culture and decision-makers.”
For details, please click here.